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Emma

ref. Co05s3651

Digital Analyst - Social Listening Specialist / Consultante Indépendante

I choose to work as an independant Digital Analyst since 4 years now. I'm working for communications agencies, institutions and groups, and social listening tools companies
Full ability with : TalkWalker, Crimson Hexagon, Sysomos, Digimind, Brandwatch, Synthesio, Radarly and Visibrain.
I speak French, English, Spanish and a little bit of Indonesian. I am based in Paris, and regularly in London and Brussels.
Feel free to contact me to discuss about our respective ambitions and work prospectives: emma.poupel@gmail.com

➢ Social data analysis (from verbatims, metrics, pictures, emojis…)
➢ UGC analysis, Trends, uses and insights identification
➢ E-reputation monitoring, reports on campaign, event, product or service

➢ Exploratory searches, Digital audits of brands
➢ Identification and analysis of communities or influencers
➢ Curation of thematic content, Long-term sectoral watches

➢ Reputation crisis detection & live monitoring (Real Time Unit, Social Room)
➢ Content implementation strategy of engagement / influence platforms
➢ Build e-reputation report templates, Design of social-listening commercial offers

Profile :
• Customer satisfaction focused, Problem solving attitude. Hard worker.
• Open-minded and Creative, Proactive and Optimistic, Ready to learn new things.

Consultant analytics, Consultant , Analyste, Analyste réalisateur, Directeur des études, Consultant en Business Intelligence, Consultant en communication , Consultant webmarketing, Consultant marketing, Consultant Business developers, Consultant en stratégie, Data scientists, UX designer, UI Designer, Community manager

Compétences fonctionnelles

Services aux entreprises

10

Etudes et conseils

10

Edition / Communication / Multimédia

10

Expériences professionelles

2015

Social Media Analyst - Consultante e-reputation & e-influence

Freelance Consultant Advertising and Marketing Freelance Consultant Advertising and Marketing

Marketing research using social media for French national & International brands. Clients : Google, Orange, Total, Edf, Primonial, BNP Paribas Private Finance - Cetelem, L’Oréal Professionnel, Danone, Mc Donald’s, La Maison du Convertible, SNCF, Autoroutes Paris Rhin Rhône, France Bois Forêt, Terrena La Nouvelle Agriculture, Union des industries et métiers de la métallurgie, Ordre National des Pharmaciens Agencies : Linkfluence, Ici Barbès, TBWA Corporate, Havas Worldwide Paris o Set up a handset of social listening tools to generate polymorphic contents from metrics to iconographies (KPI, qualitative analysis). o Analyzed the trends, perception, visibility, market opportunities, competitors, customers’uses, triggers & barriers o Provide regular reports for RP agencies, Communications units, Executive and/or Sales teams. o Monitored social data during reputation crisis times, risk assessment and alert notes writing (Social Rooms) o Live moderated & animated of social wall during brand events (Real Time Unit). Post-event analysis of users generated contents.

2018

Analytics for HR / Social Recruitment Project Leader

L'Oréal L'Oréal

Freelance consultant for L'Oréal HQ, support the Talent Acquisition teams (Tools and Methods) into the Global HR division (DGRH). o Lead the global recruitment program using social media channels, kickoff, countries support in the creation of ads, optimization of HR content to social media, targeting the audience, optimization of the campaigns, analytics and recommandations. o Candidate experience: benchmark of the market, production of recommendations to optimize the recruitment process and its branding.

Formations

Bac +5 -CELSA / HEC - Master 2 in Digital Media & Communications Strategies (French name “MISC”)

Langues

Français : Bilingue ou Natif

Anglais : Bilingue ou Natif

Espagnol : Capacité professionelle complète

Indonésien (Indonésie) : Intermediaire